The next decade will be defined by its push toward greater diversity, inclusion and representation in every facet of fashion. Shop ready-to-wear pieces, accessories, and luxury beauty products for men and women. We wanted a place where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience.

Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops with a virtual stylist.

Allëdjo, Kassim Lassissi who is originally from Benin, a small and beautiful west African country where he spent most of his childhood - launched Allëdjo in 2018. A unisex clothing line made in Africa - designed and produced in Dakar, Senegal. Allëdjo means wanderlust, nomad, or traveler in Yoruba, the mother tongue of the founder.

Yoruba is a language spoken in West Africa, principally in Nigeria and Benin. The brand has been founded with a desire to merge a passion for travel and exquisite apparels. Each collection is dedicated to a destination and its culture. This brand embodies the man on the move, with a deep concern for sustainability and the preservation of cultures.