Culturally Curated

An unrivaled creative community and conscientious consumers connecting through luxury fashion.

CULTIVATED COUTURE

Nurturing creativity and cultivating a community of diverse designers. We celebrate human connection with an unrivaled fashion perspective. Shop leading African and Western fashion houses with a dedicated stylist.

Etymology: Shona, Zimbabwe
jehn·dei·yuh

The next decade will be defined by its push toward greater diversity, inclusion and representation in every facet of fashion. Shop ready-to-wear pieces, accessories, and luxury beauty products for men and women. We wanted a place where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience.

Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops with a virtual stylist.

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HUMANIZED COMMERCE
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Get matched and shop live with a professional stylist for a personally curated experience. Click the gold gem in the bottom-right corner. Unlock luxury shopping experiences, curated for you.
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Luxury Labels making local impact
THE NAMES TO KNOW
Unrivaled curation of luxury fashion brands cultivated by community.
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Featured DESIGNER
Kassim Lassissi

Allëdjo, Kassim Lassissi who is originally from Benin, a small and beautiful west African country where he spent most of his childhood - launched Allëdjo in 2018. A unisex clothing line made in Africa - designed and produced in Dakar, Senegal. Allëdjo means wanderlust, nomad, or traveler in Yoruba, the mother tongue of the founder.

Yoruba is a language spoken in West Africa, principally in Nigeria and Benin. The brand has been founded with a desire to merge a passion for travel and exquisite apparels. Each collection is dedicated to a destination and its culture. This brand embodies the man on the move, with a deep concern for sustainability and the preservation of cultures.

undeniably inspirational

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Creativity

Shop a luxury consortium of Western and African brands.
The African Giant has awoken

Cultured
Couture

Discover and shop diverse designers from AAKS to Zegna

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