jehn·dei·yuh / jehn·dai·yuh
Etymology: Shona Zimbabwe
A place where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience. Setting a new diverse standard for luxury, where everyone has access. Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops live.
The next decade will be defined by its push toward greater diversity, inclusion, and representation in every facet of fashion. The ranks of editors and designers in the fashion industry have lacked an intimate understanding of our culture and community.
A new destination to discover, learn, and shop luxury fashion in Africa and beyond. We partner with boutiques and brands from around the world. We're committed to making a positive impact in the luxury industry. Our sustainability initiatives are reflected in the made to order designs that are encouraged on our platform helping to combat fashion waste. We are also working on providing business-friendly debt solutions to designers.
We're “thankful” for the amazing talents on the African continent and from all over the globe who are contributing to our journey. We couldn't have made it to this point without you. JENDAYA is where the old world meets the new school, a people-powered luxury e-commerce marketplace.